edition 1

Edition 1 identifies 4 main trends:

My Time: the value of time to consumers.
My Self: the desire for distinctiveness.
My Crowd: the importance of group identity.
My Price: consumers’ changing relationship with price and value.

Pete Comley discussing these trends and their implications for brands.
 
get your copy
edition 1 supplement 2012

Supplement 2012 focuses on My Price and how:

  • Consumer behaviours and attitudes have been affected by the UK’s on-going economic challenges.
  • Brands can evolve and strengthen to aid consumers along the way.

Email us to listen to our recent webinar on the key themes within the Comley reports.

 
get your copy
edition 2

Edition 2: Opportunities in the future. Parallels in the past
Just launched! Edition 2 offers today’s marketers fresh ideas and focuses on four implications for brands:

  • The challenge of inflation.
  • How to live with austerity.
  • The opportunity of change.
  • The need to be positive.
Pete Comley talks about how brands responded in the last recession and which emerged stronger.
 
get your copy